Marketing News

Bluetooth in oral care

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By: TOM BRANNA

Editor

There’s more Bluetooth in oral care these days. Philips Sonicare is rolling out a new rechargeable toothbrush equipped with Bluetooth wireless technology and an interactive coaching app that helps motivate kids ages three and up to learn to brush their teeth effectively. The app for the new Philips Sonicare For Kids rechargeable toothbrush features “Sparkly” who teaches proper brushing techniques and rewards kids for doing a thorough job each time they brush....

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